Case Study: MotorTrend accelerates releases and boosts performance with Vercel

MotorTrend Shifting into overdrive with Vercel

MotorTrend, the automotive media brand owned by Warner Bros. Discovery, needed to modernize its digital experience while dealing with a legacy tech stack, slow build times, and a cumbersome release process. Using Vercel with Next.js, the team wanted a platform upgrade that would speed up development and improve deployment workflows without requiring a full redesign.

Vercel implemented preview deployments, instant rollbacks, and framework-defined infrastructure to streamline MotorTrend’s CI/CD process and production builds. The results were dramatic: build times improved by up to 7x, production build time dropped from about 42 minutes to 6 minutes, and the average feature release timeline fell from 18.9 days to just 10 minutes. Vercel also helped improve site performance on the Vercel Edge Network, contributing to more ad impressions and stronger business value.

MotorTrend

Arun Kambhammettu

Senior Software Engineering Manager