Case Study: Integral Studio scales artist experiences and fan engagement with Vercel

Integral Studio - Customer Case Study

Integral Studio, a company that creates direct-to-consumer websites for major music artists, faced the challenge of needing a web platform that could support rapid experimentation and handle enormous, unexpected spikes in traffic from successful album launches. They turned to Vercel and its platform to deploy their Next.js sites, seeking to avoid the slow iteration and scaling difficulties common in their industry.

By deploying with Vercel, Integral Studio gained a serverless platform that handled all DevOps responsibilities, enabling instantaneous deployments and automatic, seamless scaling without any human intervention. This solution allowed their small team to move quickly and confidently, directly contributing to the success of sites like the one for SZA's CTRL album, which sold over one million copies and was streamed over two billion times. Vercel provided the global platform that powered Integral's evolution into a central hub for artists.

Integral Studio

Megh Vakharia

CTO