Case Study: Ruggable achieves faster site speed and better SEO with Vercel

How Ruggable saw 300% more organic clicks by optimizing their frontend architecture

Ruggable, a leading online rug retailer, worked with Vercel to modernize a difficult-to-scale Shopify setup built on Liquid and Slate. Their existing architecture slowed page performance, limited accessibility, created long build times, and made it harder for teams to move quickly or respond to market demands.

Vercel helped Ruggable migrate to a headless ecommerce architecture using Next.js, Contentful, Shopify, and Preview Deployments. The new setup improved SEO rankings by 75%, increased site speed by 40%, and drove a 300% increase in unbranded search clicks, while also enabling faster launches, better developer productivity, and zero downtime during peak events like Black Friday and Cyber Monday.

Ruggable