Case Study: Swell enables faster, customizable ecommerce experiences with Vercel

Helping Swell’s merchants provide unparalleled ecommerce experiences

Swell, an ecommerce platform, leveraged Vercel to help its merchants build faster, more customizable online stores. The challenge was enabling merchants to move from slow, legacy platforms and market more aggressively without their site speed being negatively impacted.

By using Vercel and its Next.js framework with features like Incremental Static Regeneration (ISR), Swell provided a solution that allows for unlimited products without sacrificing performance. The results included a drastically reduced development time, with one merchant building a site in just one month instead of the typical four months to a year. Vercel also provided an excellent developer experience for the Swell team, making platform management seamless.

Swell

Greg Hoskin

Head of Solutions Engineering