Case Study: Cruise Critic achieves faster builds and better performance with Vercel

A better developer experience makes building Cruise Critic more efficient

Cruise Critic, a Tripadvisor subsidiary serving millions of travelers each month, needed to scale its web platform and improve a tightly coupled monolithic PHP application that made even small changes slow and complex. To speed up development and support a more agile workflow, the company turned to Vercel and adopted Next.js with Vercel’s platform.

With Vercel, Cruise Critic streamlined its developer experience and improved site performance. Build times dropped from 30 minutes to under eight minutes, enabling multiple production deployments per day, while page download time fell by 85% and page size was reduced by nearly 100%. Vercel helped the team focus on building products instead of infrastructure, delivering faster, more efficient web experiences at scale.

Cruise Critic

Robert Norman

Principal Software Engineer