Case Study: Senior Helpers achieves 86% higher page views with Verblio

Senior Helpers increases blog traffic 75% with Verblio

Senior Helpers, a provider of in-home senior care with nearly 300 franchises, faced the challenge of creating unique, hyper-local content at scale to improve their organic SEO without incurring massive costs. Their previous strategy of using duplicate content was penalized by Google, and an initial vendor quoted them one million dollars per year. They needed a cost-effective, human-written solution that could handle location-specific nuances and comply with various state licensing requirements, which led them to the content creation platform Verblio.

Verblio deployed a dedicated account manager and a pool of writers trained on the client's specific needs to produce bespoke content. This solution resulted in a 200% increase in monthly content production, a 75% rise in traffic from blog posts, and an 86% increase in page views across all franchise sites in 2023. By managing the entire workflow—including writing, quality checks, and posting—Verblio saved Senior Helpers an estimated $551,000 annually while significantly boosting engagement and organic reach.

Senior Helpers