Case Study: MAK Pictures achieves 50% cost savings and 2x faster turnaround with Verbit

MAK Pictures - Customer Case Study

MAK Pictures, a Los Angeles–based unscripted documentary and reality production company, needed faster, cheaper and more efficient transcription for the many interviews and pickup scenes that drive their storytelling. Previously reliant on multiple vendors and in-house transcription teams, they struggled with slow turnaround, high costs, and the lack of SMPTE timecode integration, so they turned to Verbit’s transcription solution to meet those core needs.

Verbit combined domain-trained ASR, adaptive AI and professional human editors, plus a custom SMPTE timecode integration, to deliver transcripts at 99%+ accuracy. The result: Verbit cut MAK Pictures’ transcription costs by 50%, delivered files twice as fast, enabled rapid turnaround for pickups and allowed the company to transcribe far more footage within budget.

MAK Pictures

Paul Sutherlin

Head Of Post Production