Case Study: London Business School achieves professional captions and automated transcription with Verbit

London Business School - Customer Case Study

London Business School faced a need to professionalize its high‑value online offerings and marketing content—students pay roughly £90,000 for programs—while managing a time‑consuming manual transcription workflow (often 40+ videos at a time) and lacking confidence in free automated captioning tools. To address this, London Business School adopted Verbit’s captioning and transcription platform for synchronous elective courses, executive education Zoom sessions, marketing videos for london.edu, and internally designed tech courses.

Verbit automated and vastly improved the accuracy of captions and transcripts, eliminating manual transcribing work and delivering what LBS describes as “nine times more accurate” results versus free services. The vendor’s solution has been rolled out across marketing, exec ed and online programs, reduced the risk of embarrassing inaccuracies in CEO interviews, increased operational efficiency, and positioned London Business School to meet growing accessibility and captioning policies.

London Business School

Sushil Pallen

Learning Innovation Manager