Case Study: Oregon Imaging Centers grows mammography demand and elevates its full imaging brand with Verb Marketing + PR

Oregon Imaging Centers boosts mammogram detection 40% with Verb Marketing + PR

Oregon Imaging Centers, a provider of medical imaging services, faced the challenge of repositioning its brand beyond just mammography to highlight its full range of advanced imaging services and highly specialized radiologists. To address this, they hired Verb Marketing + PR for a fresh creative and consumer strategy.

Verb Marketing + PR implemented a comprehensive solution that included a complete brand overhaul of all materials, website, and signage. They successfully launched a campaign for new 3D mammography technology, simplifying complex information into compelling consumer messages. This effort, combined with repositioning all services, established Oregon Imaging Centers as a full-service leader. The campaign yielded a measurable spike in calls and emails for mammograms and successfully broadened the center's name recognition.

Oregon Imaging Centers