Case Study: Digital Health Media Company achieves broader physician reach with Veradigm Digital Health Media

Veradigm® Digital Health Media Delivers Your Messaging at Both the Specialty and Primary Care Level

A digital health media company faced the challenge of increasing market awareness for an antidepressant medication. They needed to reach both psychiatrists and primary care physicians (PCPs), the latter of whom write the majority of antidepressant prescriptions but are notoriously difficult to contact through traditional online marketing channels.

Veradigm addressed this challenge with its Digital Health Media service, which delivers targeted messaging to specific types of physicians directly within their electronic health record (EHR) workflow. This solution allowed the client to reach the right physicians at the right time, as providers spend an average of 4.5 hours daily in their EHRs. Veradigm successfully enabled the campaign to connect with both specialists and PCPs during their point of care, effectively meeting the client's goals.