Case Study: Buckingham Browne & Nichols School builds school-wide advancement with Veracross

How Buckingham Browne & Nichols is Creating a Culture of School-Wide Advancement

Buckingham Browne & Nichols School (BB&N), a pre-K through 12 independent day school in Cambridge, Massachusetts, faced a major advancement challenge: student and family data was spread across multiple systems and departments, making it difficult to see a full picture of the community and build meaningful donor relationships. Before adopting Veracross, the advancement team spent significant time moving data between systems, creating reports manually, and dealing with the risk of errors.

By implementing Veracross as a single shared database and using it for advancement operations, BB&N gave the advancement team immediate access to the data they needed without manual imports or exports. Veracross helped the school connect advancement efforts to real points of impact across athletics, admissions, and academics, saving time, reducing inaccuracies, and supporting a school-wide culture of advancement and stronger collaboration across departments.

Buckingham Browne & Nichols School

Meg Macri

Director of Advancement Services & Campaign Operations