Case Study: World Animal Protection Streamlines Stakeholder and Campaign Management with Vera Solutions and Amp Impact

World Animal Protection transforms stakeholder management across 50+ countries with Vera Solutions

World Animal Protection, an international animal welfare nonprofit, faced a significant challenge in tracking relationships with hundreds of external stakeholders and measuring campaign impact. Without a centralized system, they relied on manual Excel processes that were static, resource-taxing, and left them data-poor. To address this, they partnered with Vera Solutions to implement a new platform built on Salesforce and Vera's flagship product, Amp Impact.

The solution from Vera Solutions provided a dynamic, centralized platform for stakeholder and campaign management. It featured a custom Stakeholder Engagement object and integrated with Microsoft Outlook to streamline workflows. Using Amp Impact, staff could manage indicators, set targets, and automatically aggregate campaign results, which eliminated manual data entry errors and strengthened data quality. The new system transformed their reporting with dynamic dashboards, providing a living history of engagements and instant oversight of performance against objectives, fundamentally changing how the organization accesses and uses its data.

World Animal Protection