Case Study: CN Robinson Lighting Supply achieves sustained business growth and new leads with Veolia North America

Veolia Handles Electronic Waste for CN Robinson

CN Robinson Lighting Supply sought to grow its business in a highly competitive lighting market by expanding services beyond fixtures to include recycling. To do that, CN Robinson partnered with Veolia North America to offer a turnkey lamp and lighting recycling program to building owners, property managers, hotels and large institutional customers.

Veolia North America delivered a full-service recycling solution—lamp recycling, dependable scheduling and pickups, and lead referrals from its sales team—allowing CN Robinson to win large fluorescent changeouts (including a major school system) and attract new customers. The partnership has endured for about twenty years, generating reliable new leads, seamless operations, and measurable business growth for both companies.

CN Robinson Lighting Supply

Pete Gray

Vice President