Case Study: BMC Performance Bicycles achieves a high-performance digital presence with VentureWeb Design

BMC Performance Bicycles replatforms three sites in 2023-2024 with VentureWeb Design

BMC Performance Bicycles, an extremely well-regarded global bike brand, was facing challenges with its Magento-based digital presence, which created obstacles in the user's path-to-purchase and did not reflect its high-performance reputation. VentureWeb Design was brought on to replatform the site to Shopify Plus to address these issues and improve the overall user experience.

VentureWeb Design implemented a new Shopify Plus site that substantially improved navigation and enabled multi-language, multi-currency, and multi-region functionality to service BMC's international audience. This elevated the end-to-end UX into a clear journey that resulted in more conversions. The successful partnership expanded to include two additional replatforming projects for VentureWeb: SCOR Mountain Bikes and a modern B2B site for BMC's distributors.

BMC Performance Bicycles