Case Study: Roborock achieves top-tier coverage, awards, and thought leadership with Venture PR

Roborock earns 274 stories and massive global exposure with VenturePR

Roborock, a leading robot vacuum and mop electronics manufacturer, faced the challenge of securing sustained top-tier media coverage, awards, product reviews, and executive thought leadership. To address this, they partnered with the vendor VenturePR.

VenturePR implemented a strategy that involved researching top awards and review opportunities, collaborating on thought leadership messaging, and capitalizing on seasonal sales events. The results were significant, generating massive worldwide exposure with 274 feature and trade stories and reaching an audience of over 87 billion. The campaign secured validation in major publications like CNN, NBC News, Forbes, and Wired, successfully meeting Roborock's goals.

Roborock