Case Study: Premier Lacrosse League boosts fan engagement and stats traffic with VentureDevs

Premier Lacrosse League drives 2.3x more traffic with VentureDevs

The Premier Lacrosse League (PLL) engaged VentureDevs to build a robust API and improve its website to better educate fans and create a more user-friendly experience during its 2020 Championship Series broadcast on NBC Sports Gold.

VentureDevs provided frontend and backend development solutions, delivering a new website and a sophisticated sports bracket system. The results for the PLL included driving over 1 million views to the relaunched stats section, adding 12,000+ new bracket users, and raising opening weekend website traffic by more than 4x over the previous year. VentureDevs also helped drive 2.3x more traffic to the stats site in 16 days than during the entire 4-month 2019 season.

Premier Lacrosse League