Case Study: Sandman Hotel Group increases bookings by 65% with Venture Stream

Sandman Hotel Group increases bookings by 65% with Venture Stream

Sandman Hotel Group, a UK-based hotel chain with plans to expand, faced growing competition from local hotels and online travel agents. The COVID-19 pandemic further impacted the business, forcing closures and challenging its digital visibility. The group partnered with Venture Stream to manage its PPC activity with the goals of increasing direct online bookings, boosting visibility, and reducing reliance on third-party agents.

Venture Stream implemented a multi-location PPC strategy that included paid search, social, and display advertising tailored to each hotel's unique profile. Their solution focused on capturing high-intent users and emphasizing direct booking benefits. As a result, Venture Stream helped Sandman Hotel Group achieve a 65% increase in bookings, a 63% increase in revenue, and a 17% increase in return on ad spend.

Sandman Hotel Group