Case Study: Mountain Dog achieves 700% more paid social transactions with Venture Stream

Mountain Dog boosts paid social transactions 700% with Venture Stream

Mountain Dog, a UK-based retailer selling premium dog equipment and accessories, faced increasing competition and was not achieving its desired results from its previous agency. The company engaged Venture Stream to take over its PPC activity, with goals to lower spend, reduce its cost of sale, increase ROI, and boost website traffic.

Venture Stream implemented a comprehensive strategy across Google Shopping, paid search, and paid social. They optimized product feeds, restructured the account, and used Smart Shopping campaigns for better visibility. Their paid social approach involved building a structured funnel with granular audience targeting. This strategy delivered a 700% increase in paid social transactions, an 18% increase in sales, and a 54% decrease in total PPC spend for Mountain Dog.

Mountain Dog