Case Study: Gingerlily increases organic revenue by 94% with Venture Stream

Gingerlily increases organic revenue by 94% with Venture Stream

Gingerlily, a luxury silk bedding retailer, faced challenges with an outdated website that hindered mobile conversions and online visibility. They were also competing against major retailers in search results for their own brand terms. Venture Stream was tasked with improving their digital presence and supporting their expansion into the US market.

Venture Stream migrated Gingerlily to a custom-built, mobile-first Shopify platform with separate UK and US storefronts. They implemented an international SEO and content strategy targeting long-tail keywords with localized terminology. This solution led to a 94% increase in organic revenue, a 17% increase in total sales, and a 33% decrease in returns.

Gingerlily