Case Study: Fat Tire Tours achieves custom booking and revenue growth with Ventrata

A Ventrata Case Study

Preview of the Fat Tire Tours Case Study

Industry Leading Features With Custom Integration

Fat Tire Tours, a travel experience company founded in 1999 and operating across Europe and the United States, needed a booking platform that could be customized to fit business and operational needs. The company also wanted global support across time zones, ecommerce features to drive upsell and cross-sell revenue, and reporting that could serve customer service, finance, and operations in one place. Ventrata provided its cloud-based booking solution to meet these requirements.

Ventrata delivered custom integration and design work, including integration with Fat Tire Tours’ existing websites, while providing 24/7 live chat support across the platform. The solution also improved checkout with built-in upsell and cross-sell functionality and saved report templates to speed up regular reporting. As a result, Fat Tire Tours reduced administration time, increased efficiency, improved reporting across global operations, and saw faster support responses, often in around one minute, with better average order value expected from the enhanced checkout experience.


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