Case Study: Thirty Madison scales hair loss treatment care with Vention

Thirty Madison - Customer Case Study

Thirty Madison, a New York-based healthcare startup, set out to build a specialized web app for patients managing hair loss and needed a partner who could scale development after a failed attempt with a previous vendor. The company’s first brand, Keeps, required a solution that would connect users with licensed physicians and FDA-approved baldness treatment plans.

Vention built the web app and provided backend and DevOps support using tools like React, GraphQL, Ruby on Rails, PostgreSQL, and Kubernetes. The partnership lasted 4.5 years with 12 Vention team members, helping Thirty Madison grow from MVP to unicorn status and expand into new offerings, including rapid launch support for an Urgent Care service during COVID-19.

Thirty Madison