Case Study: Tails.com boosts conversions and improves UX with Vention

Tails.com Curated meals for happy canines

Tails.com, a Nestle-backed online pet nutrition service, needed an engineering partner to help evolve its subscription platform for custom dog diets. Facing growing demand and competition in the UK pet food market, the company looked for support to improve its admin tooling, expand backend capabilities, and strengthen the user experience for its 200,000 customers.

Vention stepped in with four backend engineers and delivered UI improvements, printable labels/QR codes/barcodes, new microservices, and enhancements across cataloguing, order prioritization, and billing management, along with automated build testing and Datadog monitoring. With Vention’s help, Tails.com boosted conversions and scaled significantly, now delivering 15 million dog meals per month across ten countries.

Tails.com