Case Study: GiG boosts speed-to-lead by 50% with Vention's Salesforce implementation

GiG - Customer Case Study

GiG, a global leader in iGaming, needed to modernize an outdated Salesforce setup and replace a fragmented lead-management process built around multiple Google Docs and Forms. The company turned to Vention for Salesforce consulting to help reduce manual work, automate document flow, and improve how tens of thousands of leads were handled.

Vention implemented a phased solution using Salesforce, Quip, Salesforce Surveys, Pardot, and later Jira integration, along with custom automation and CRM enhancements. The project cut basic operational time by 30%, fully automated form submission, collection, and analysis, and increased speed to lead by 50%, while supporting better adoption across 400 employees.

GiG