Case Study: Lotaro achieves scalable personalized cold outbound with Venta AI

Lotaro - Customer Case Study

Lotaro, a German company providing interactive live training courses, faced a significant challenge in scaling its highly personalized, multi-channel cold outreach strategy. Their manual process of researching and crafting individual messages for each lead took approximately ten minutes per contact and was managed through several disconnected tools, creating operational inefficiency. They turned to Venta AI to automate this outreach while maintaining their high quality standards.

By implementing Venta AI, Lotaro automated the creation of personalized messaging and integrated its LinkedIn, email, and telephone channels into a single workflow within its existing HubSpot CRM. This solution led to impressive results, including a 15% response rate and an average cost per lead of €150, which was 60% less than other marketing channels. Furthermore, Venta AI's platform enabled Lotaro to achieve a 90% time saving compared to its previous manual process.

Lotaro