Case Study: ChadSan grows its audience with Venngage infographics

How ChadSan Uses Infographics To Grow Its Audience

Chadsan, a technology-driven firm of chartered accountants, needed to communicate complex accounting and finance concepts to a small business audience in a digestible and engaging way. Their Head of Marketing Communications, who lacked a design or finance background, found traditional tools like PowerPoint and Canva to be limiting for this complex task. This challenge led them to the vendor, Venngage, and its infographic templates and online editor.

The solution implemented by Venngage was the use of its professional infographic templates, which allowed Chadsan to transform dense white papers into accessible visual content. This strategy resulted in a 75% increase in page views and a 64% growth in their Twitter following within a year. By using Venngage, Chadsan successfully grew a highly-engaged audience, improved its sales funnel, and established a fun, personable brand.

Chadsan

Vera Aroca

Head of Marketing Communications