Case Study: Engrain improves leasing conversion with Venn

Engrain cuts leasing friction to zero with Venn

Engrain, a provider of property marketing technology, faced a challenge where prospective residents would lose momentum and abandon their application after selecting a unit on their SightMap platform, as all their chosen data (like move-in date and lease terms) would reset upon hitting "apply." This friction in the leasing flow was causing them to lose potential conversions.

Venn solved this by implementing a connector that seamlessly integrates Engrain's SightMap with its own application platform. The solution automatically passes a prospect's unit selections, move-in date, lease terms, and rentable items directly into the Venn application flow, eliminating the need for re-entry. For Venn, this resulted in improved online-to-lease conversion rates by removing a key point of friction and allowed for the automatic capture of revenue from rentable items at the moment of highest customer intent.

Engrain