Case Study: WatchGuard takes its red lion campaign global with Venga Global

How We Helped WatchGuard Take Their Campaign to the World

WatchGuard Technologies, a global leader in network security, faced the challenge of adapting its distinctive "Red" lion marketing campaign for multiple international markets. The goal was to creatively and culturally transcreate the US-centric campaign for France, Germany, the Netherlands, Italy, Mexico, and Brazil without losing the brand's punchy and direct essence. They needed a solution that could be implemented quickly across various digital channels and required centralized management to ensure quality and consistency for their local teams.

Venga Global provided a complete creative adaptation and transcreation solution. Their process involved centralized briefing and an agile workflow with in-market copywriters to adapt the campaign's core messages. Venga managed the entire production of over 60 localized digital assets, ensuring linguistic and cultural relevance. The campaign was successfully rolled out simultaneously across all global markets on time, with the adapted copy resonating as if it had been created specifically for each local audience.

WatchGuard