Case Study: a sports nutrition brand achieves 75% higher ad efficiency with VENDO

Sports Nutrition Category Brand boosts ad efficiency 75% with Vendo

The Sports Nutrition Category Brand, a sports nutrition brand, faced the challenge of improving its overall advertising efficiency on Amazon without sacrificing top-line sales. They partnered with Vendo to address this goal.

Vendo implemented a comprehensive segmentation strategy for the brand's ad spend, isolating high-priority keywords, splitting budgets between branded and non-branded targets, and creating competitor conquesting campaigns. This approach allowed for precise control over advertising expenditure. As a result, Vendo helped the brand achieve a 75% boost in ad efficiency, improve its Prime Day ROAS from $2 to $3.50 year-over-year, and increase shipped revenue by 17%. The brand also secured the #3 organic ranking for "protein powder" and moved six products to the first page of search results.