Case Study: Vertical Communications achieves 275–400% pipeline growth, 60% faster sales cycles and 20X ROI with Vendisys' AI-driven EMY

Vertical Communications - Customer Case Study

Vertical Communications (NASDAQ: ASFT), a market leader in converged voice communications for retail, faced a growing inbound and account-management burden that left its sales team with little time for prospecting and closing new deals. To scale outreach and reach senior decision-makers in a precise target market, Vertical engaged Vendisys and its automated, referral-based system — including EMY, Vendisys’ cloud-based AI email prospecting assistant — to build targeted lists and craft concise, executive-level messaging.

Vendisys implemented surgical list development, automated outreach via EMY, and delivered influential, actionable leads (PALs®) into Vertical’s inbox/CRM so sales could focus on demos and closes. The partnership (since 2011) produced measurable impact: a 275–400% increase in active pipeline opportunities, a 60% shorter sales cycle, a 20X increase in ROI within 10 weeks, and even a $250K deal from one campaign — all driven by Vendisys’ solution.

Vertical Communications

Kevin McSweeney

Vice President of Retail & Large Enterprise