Case Study: SnapLogic achieves 35% pipeline growth and a 20% shorter sales cycle with Vendisys' AI-driven EMY lead generation

SnapLogic - Customer Case Study

SnapLogic, an early-stage iPaaS provider, faced limited marketing resources and a nearly empty sales pipeline while its small team juggled events, webinars and outbound outreach with inconsistent results. To jumpstart lead flow without breaking the budget, SnapLogic turned to Vendisys and its cost-per-lead approach, tapping Vendisys’ turnkey campaign and AI-driven email prospecting assistant EMY to generate Powerful Actionable Leads (PALs).

Vendisys deployed EMY and an email prospecting engine to identify and engage decision-makers, delivering qualified PALs into SnapLogic’s inbox and CRM. The program increased SnapLogic’s pipeline by 35% to over $500K, shortened the sales cycle by 20%, and produced a 10% meeting-to-opportunity conversion rate; one engagement even closed 20% faster with a multi-billion-dollar engineering firm—results Vendisys calls the best in the company’s history.

SnapLogic

Ediz Ertekin

Vice President of Field Operations