Case Study: Pillar Data Systems achieves 50% pipeline growth and exceptional meeting conversion in Europe with Vendisys

Pillar Data Systems - Customer Case Study

Pillar Data Systems, an Oracle company, needed to build brand awareness and quickly generate qualified leads after opening its EU office in 2009, competing against giants like EMC, NetApp and IBM. To get immediate, actionable results, Pillar engaged Vendisys and its cloud-based, AI-driven email prospecting assistant EMY to accelerate outreach and earn the trust of key decision-makers.

Vendisys ran a turnkey, referral-based email campaign using EMY to deliver PALs (Powerful Actionable Leads) into Pillar’s inbox and CRM; over 90% of PALs in Germany and Switzerland agreed to meetings and 70% of UK PALs resulted in meetings. The campaign produced strong, measurable impact—lifting pipeline (reported increases up to 50% and a 35% expansion cited by Pillar) and converting a high proportion of leads into sales opportunities for Pillar Data Systems.

Pillar Data Systems

Matthias Rothkoegel

Manager Of Demand Generation EMEA