Case Study: Nanomotion achieves 50+ qualified meetings and 50%+ lead-to-meeting conversion with Vendisys

Nanomotion - Customer Case Study

Nanomotion, a Johnson Electric Company that designs and manufactures advanced motion systems and motors, was struggling with outdated, costly lead generation (print ads, press releases and trade shows) that seldom reached top decision makers and produced poor ROI. To modernize targeting and improve return on marketing spend, Nanomotion engaged Vendisys and its top-down, referral-based e-marketing solution (Vendisys PALs).

Vendisys worked with Nanomotion to define target accounts and titles, compile data and craft messages, launching campaigns that engaged senior decision makers within an hour. The Vendisys PALs generated more than 50 meetings in weeks, raised the lead-to-meeting conversion rate to over 50%, created a full pipeline of opportunities, shortened the sales cycle, and led to multiple pilot projects and several long-term customer conversions.

Nanomotion

Alan Feinstein

President