Case Study: The Villages Entertainment achieves 20%+ online sales and streamlined ticketing with Vendini

The Villages Entertainment Centralizes and Simplifies its Ticketing System

The Villages Entertainment, the events arm of The large retirement community near Orlando, runs a dozen venues presenting 200+ live events a year and sells about 250,000 tickets annually. Their aging ticketing system couldn’t keep up with growth: reporting and patron analysis were manual and time-consuming, the website was static and not mobile-friendly, patrons couldn’t view seating maps, and online sales languished at roughly 3%.

They implemented Vendini’s integrated ticketing, website manager and reporting/marketing tools, which automated event publishing, enabled mobile-first browsing and seat maps, and centralized data. As a result online sales jumped to over 20% of total sales, box office staff save about an hour per day, basic financial reports that took two hours now take roughly 30 minutes, and overall administrative and website costs were significantly reduced while forecasting and fill rates improved.

The Villages Entertainment

Brian Russo

Box Officer Manager