Case Study: Midland Community Theatre achieves 35% increase in online sales and cuts 25 box office hours per week with Vendini

Midland Community Theatre Liberates Box Office

Midland Community Theatre, founded in 1946 and one of the nation’s largest community theatres with more than 12,000 active memberships and 45 volunteers, was hampered by an outdated, DOS‑based box office system. Only one staff member knew the software, memberships were tracked manually, reporting was slow, and the theatre lacked control to create events or run timely marketing—resulting in long staff hours and operational bottlenecks.

Switching to Vendini provided an intuitive, all‑in‑one ticketing and patron‑management platform customizable to Midland’s unique membership model, enabling volunteers to learn quickly and staff to manage events, pricing and reports independently. The change drove a 35% increase in online sales, trimmed about 25 box office hours per week, improved reporting and patron personalization, and delivered responsive vendor support.

Midland Community Theatre

Laura Abbott

Box Office Manager