Case Study: TELUS Digital doubles pre-event meetings with Vendelux

TELUS Digital doubles pre-event meetings with Vendelux

TELUS Digital, a global CX and digital transformation company, was investing heavily in events but lacked reliable attendee data to make that spending count. Conference organizers were providing less information, forcing their sales team to do cumbersome, uninformed outreach. They needed a trustworthy way to identify who would be at an event beforehand to effectively target key decision-makers, leading them to the vendor Vendelux.

By implementing Vendelux's predictive attendee intelligence, TELUS Digital gained reliable data on who was registered for events. The solution was later expanded with Vendelux Meetings to run compliant outbound campaigns, which doubled the number of pre-event meetings booked. The platform was so effective that its use spread organically from the event marketing team to sales and SDRs across the organization, becoming a hallmark marketing tech tool and eliminating guesswork from their event strategy.

TELUS Digital