Case Study: Superhuman achieves more precise event selection and fills high-value seats with Vendelux

Superhuman fills 100% more high-value event seats with Vendelux

Superhuman, an AI productivity platform formerly known as Grammarly, faced a challenge in selecting the right industry conferences and ensuring its curated event activations were attended by its most valuable target accounts. The company needed clearer visibility into which specific accounts would be at an event and a more scalable way to engage those prospects outside of its existing CRM. To address this, Superhuman turned to the vendor Vendelux.

By implementing Vendelux, Superhuman gained access to attendee intelligence that allowed for more data-driven event selection. The vendor's platform, specifically its List Builder and Meetings tools, enabled the team to identify and directly engage target accounts, which increased registrations for their high-value activations. Vendelux helped Superhuman consistently fill seats with priority accounts, with its outreach driving a meaningful share of early registrations for an event at SXSW, materially shaping the quality and composition of the room and enabling more concrete, measurable engagement.

Superhuman