Case Study: Seqera boosts conference marketing efficiency and in-person meetings with Vendelux

Seqera cuts conference assessment time by 75% with Vendelux

Seqera, a bioinformatics and scientific-data platform, faced the challenge of identifying the right conferences to reach its highly specific target audience of bioinformaticians. Without a data-driven approach, their field marketing team found the process overwhelming and imprecise, relying on guesswork and colleague suggestions. They turned to Vendelux for a solution to this event marketing challenge.

Using the Vendelux platform, Seqera quickly gained a data-driven approach to conference selection. The solution enabled them to precisely target accounts and individuals, resulting in twice as many pre-scheduled in-person meetings and a 75% reduction in the time needed to assess conferences. This success gave Seqera the confidence to significantly increase its event presence, sponsoring nine conferences in 2024 compared to just two the previous year.

Seqera