Case Study: Pecan achieves higher conference ROI with Vendelux

Pecan boosts pre-booked event meetings 50% with Vendelux

Pecan AI, a no-code predictive analytics platform, struggled to predict which conferences would be successful for its marketing efforts. Relying on intuition led to expensive mistakes, as event organizers did not release attendee lists without costly sponsorships. Their challenge was to find events with a high concentration of relevant attendees to avoid poor ROI.

Using Vendelux, Pecan gained access to continuously updated attendee insights for events they were considering. This allowed them to scientifically select the best conferences and see where their competitors were exhibiting. The solution from Vendelux led to a 95% reduction in research time, a 50% increase in pre-booked meetings, and made conferences a much higher ROI marketing channel.

Pecan