Case Study: Bott Radio Network achieves $118K in digital revenue with Vendasta

Tacking on $118K in digital revenue to traditional media buys

Bott Radio Network, a Kansas-based broadcast media company founded in 1962 with 120 radio stations reaching into 15 states, needed to introduce and sustain digital revenue growth, provide solutions that complement traditional media buys, and improve client digital experience with a single source for online strategy management.

By launching a marketplace of 250+ solutions and a brandable customer portal offering best-selling products like Listing Distribution, Reputation Management, Customer Voice, and Social Marketing, Bott Radio Network generated $118K gross marketplace revenue, engaged 119 client accounts, and achieved a 3.95 average basket size—retaining existing clients and attracting new accounts. As Joseph Palmer, Oklahoma Regional Manager, said: "I like being able to offer a suite of apps that de-frankensteins our clients' tech stacks, broadens our reach, and opens doors."

Bott Radio Network

Joseph Palmer

Oklahoma Regional Manager