Case Study: Cisco MSPs achieve 34% MDF utilization growth with Vendasta

MSPs access $255K in MDF from CISCO to boost digital footprint with Vendasta

Cisco wanted to help managed service providers (MSPs) better use marketing development funds (MDF) to strengthen their digital presence, but many partners struggled with marketing strategy and execution. Vendasta worked with Cisco to address this challenge and support MSPs with the tools and guidance needed to grow online.

Vendasta co-hosted an educational webinar with Cisco and helped bundle digital solutions such as digital advertising, social marketing, and reputation management for MSPs. The partnership increased MDF utilization from 8% to 34%, contributing to more than $255K in marketing development funds being used, while also improving awareness, content creation, and lead generation for partners.

Cisco

Michelle Ragusa McBain

Provider Elevate, Leader for the Global Partner Organization