Case Study: First Gen Marketing achieves 100% client retention and $244K revenue growth with Vendasta

How this agency team achieved 100% client retention with Vendasta

First Gen Marketing is a New Jersey–based digital marketing and multi-media production agency founded in 2021 that serves home-service businesses, lawyers, and healthcare professionals. The agency needed to scale quickly while accessing expert fulfillment, tools, technology, and marketing collateral to expand its digital offerings and better support clients.

By partnering with Vendasta—leveraging expert fulfillment, Marketplace products like Website Pro, Listing Sync Pro, Alpha SEO, and CalendarHero, plus a custom-branded dashboard and proof-of-performance reporting—First Gen streamlined delivery and client communication. The result: 100% account retention, 16 paying accounts, and $244K in gross annual revenue, with leadership highlighting Vendasta’s supportive onboarding and marketplace guidance.

First Gen Marketing

Rich Burner

Co-founder and CEO