Case Study: The Sapphire Hotel & Waterpark achieves 3,200+ Facebook fans and boosted bookings with Vendasta's digital advertising

How One Hotel Became Facebook Famous in Two Months with Vendasta’s Digital Advertising

The Sapphire Hotel & Waterpark, a Saskatchewan hotel with an attached indoor waterpark, had essentially no Facebook presence and was missing a major channel for tourism-driven bookings and ticket sales. Working through Diamond Social Agency, the hotel engaged Vendasta’s white‑label Digital Agency and Digital Advertising services to build a social strategy that would grow awareness, audience and direct revenue.

Vendasta created and optimized a Facebook business page, supplied a weekly posting calendar and ran hyper‑targeted Facebook ad campaigns with guaranteed reach and frequency. In two months the page grew from 0 to 3,284 likes, average organic post reach rose to ~2,000 with 100+ clicks, the business received 15 five‑star reviews and 35 direct messages, and a waterslide ad campaign generated 245,000+ impressions, 5,600+ clicks, 200+ shares/comments/reactions and 51 direct calls to the hotel.