Vendasta
61 Case Studies
A Vendasta Case Study
ForRent.com, a marketing and advertising provider for property managers, wanted to "close the loop" on its services by adding reputation and listings management for thousands of clients. The company needed a scalable platform that could be rebranded and offered as both a DIY product and a managed (Do‑It‑For‑Me) service because many clients lacked the time or expertise to manage online listings and reviews—critical given how heavily renters rely on internet listings.
ForRent.com partnered with Vendasta to integrate and rebrand Vendasta’s Reputation and Listings platforms, offering client-facing tools plus a ForRent.com-managed fulfillment option. The results were dramatic: DIFM accounts saw 2,180% year‑over‑year review-volume growth (DIY accounts 583%), roughly 24% average yearly listing-score gains, and strong citation growth—leading to better local SEO, more leads, and stronger client retention.
Erica Campbell Byrum
Assistant Vice President of Social Media