Case Study: Green Stick Marketing achieves a jump from 85% to 93% occupancy for a property client with Vendasta's product-led platform

How Green Stick Marketing used Product-Led Growth to help a property management group raise their monthly occupancy rate

Green Stick Marketing, a new digital agency in McGrady, North Carolina, wanted to accelerate sales and scale client acquisition using Vendasta’s Product-Led Growth approach. Their challenge was to demonstrate immediate value to local businesses across verticals (including property management) so prospects would convert from trial users to paying customers.

They bundled five foundational tools (Reputation Management, Customer Voice, Social Marketing, Local Listings, Advertising Intelligence) into a $99/mo Express Package, gave 90 days free via a branded Business App, and used the freemium experience to drive upgrades. Of 31 prospects marketed to, 26 logged in as product-qualified leads and 19 upgraded to at least one professional product. One property client, Crossroads, raised occupancy from 85% to 93% in about six weeks (trending to 97%) by polishing listings/reviews and running targeted Google Ads and social retargeting.

Green Stick Marketing

Chris Beckworth-Taylor

Founder & Chief Strategist