Case Study: Harvard Media achieves 76% quarterly digital revenue growth with Vendasta

Harvard Media’s digital revenue skyrockets by 76%: outshining the competition

Harvard Media, a Canadian broadcaster founded in 1981 that runs 13 radio stations, 20 websites and 13 apps, needed to accelerate digital revenue and scale digital offerings while unifying sales and data workflows. The company sought sales-intelligence tools, pre-built digital products for local advertisers, and a single platform to streamline sales — and partnered with Vendasta in August 2022 to meet those goals.

By adopting Vendasta’s Marketplace (250+ solutions) and the Snapshot Report prospecting tool, Harvard bundled best-selling products like Reputation Management, Social Marketing, SEO and Local Listings into its sales motion. The result: 76% quarterly digital revenue growth (Q1 2023 vs Q1 2022), 15,000+ sales opportunities generated in six months, and more than $40K in annual subscription savings by consolidating redundant tech — significantly outpacing the broader radio industry.

Harvard Media

George Leith

Executive VP & Managing Partner