Case Study: Leading Entertainment & Recreation Franchise (Spanning Company) achieves major growth in reviews, leads, and sales with Vendasta

Franchise significantly increases number of reviews, leads, and sales with Vendasta

An anonymous U.S. entertainment franchise with locations nationwide was struggling with fragmented vendors and inconsistent local marketing. In March 2022 the franchise implemented Vendasta’s wholesale, brandable portal to unify digital tools and give franchisees a single platform for local marketing.

Using Vendasta’s Reputation Management, Listing Distribution, Customer Voice and SMS, franchisees centralized listings, reviews and customer engagement—resulting in a 37% increase in search traffic, an average of 50 reviews per store (about double), 2.5× more net new leads among adopters, and new stores earning 3× higher profits (data from March–December 2022).