Case Study: Growth Lab achieves $1.6M ARR with Vendasta

Agency experts in law firm SEO pull in $1.6M in ARR

Growth Lab is a Kansas City law‑firm digital marketing agency founded in 2021 that focuses on SEO and local legal niches and earned a 2022 Strategy Excellence award. Facing intense competition, the team needed to increase efficiency through automation, differentiate their services, and scale by running the entire business process on a single platform.

By adopting Vendasta to automate lead generation, retention motions, branded reporting and service delivery, Growth Lab scaled from $6K to $137K/month in recurring revenue and now pulls in $1.6M in ARR. Results include $683K in marketplace revenue, 97% account retention and an average basket size of 4.4; top offerings are SEO, listing distribution, Google Workspace and digital ads.

Growth Lab

Will Palmer

Founder & CEO