Case Study: Sprout Social achieves faster reporting and reliable revenue planning with Vena Solutions

Sprout Social Makes Smarter Growth Decisions With Reporting and Revenue Planning in Vena

Sprout Social, a Chicago-based SaaS provider of social media management and analytics serving 28,000+ brands, struggled with fragmented data and manual reporting. Finance teams relied on Google Sheets/Excel to stitch together CRM, ERP and departmental inputs, making P&L forecasting and monthly statements error-prone and slow—taking up to three days—and limiting fast, data-driven growth decisions.

By implementing Vena for SaaS with native integrations, Sprout created a single system for budgeting, forecasting, reporting and scenario analysis using prebuilt templates and a familiar Excel interface. Monthly reporting time fell from three days to under an hour, revenue metrics and KPIs became consistent and reliable, and executives gained the agility and confidence to pursue an IPO, expand internationally and make smarter investment decisions.

Sprout Social

Kristina Bittorf

Senior Manager of Finance