Case Study: Hunter Fan Company achieves faster, more accurate revenue planning with Vena Solutions

Revenue Planning With Vena Helps Hunter Fan Company Allocate Resources Where It Matters

Hunter Fan Company, the world’s oldest and best-known ceiling fan manufacturer based in Memphis, faced slow, error-prone revenue reporting and forecasting across roughly 90 departments. Finance teams relied on manual Excel work to compile data from systems like JD Edwards, ADP and Sage, which made producing timely contribution-margin and customer-profitability reports difficult and left decision-makers without clear, actionable insight.

By implementing Vena’s planning platform in 2018, Hunter automated the flow of ERP data into a central planning database while preserving familiar Excel workflows, enabling one-click refreshes of prebuilt reports like contribution margin per customer. Reports that once took days now run in seconds, giving management accurate, up-to-date visibility into profitable customers and segments (for example, rapidly scaling e-commerce), allowing more strategic resource allocation and faster, analysis-driven forecasting — with plans to extend Vena to CapEx, headcount and supply-chain planning.

Hunter Fan Company

Jeremy Vance

Senior Accountant