Case Study: Tele2 turns CX strategy into an interactive bootcamp with Velvet

Tele2 boosts CX strategy adoption with Velvet’s 10-day Dream-Makers Bootcamp

Tele2, a telecommunications company, needed to translate its new customer experience (CX) strategy into an engaging and actionable training program for its employees. They partnered with the vendor Velvet to create a program that would move beyond traditional lectures and inspire staff to live the strategy, adopting values like empathy and curiosity in a fun and exciting way.

Velvet designed and executed "The Dream-Maker’s Bootcamp," an immersive, theatrical training experience structured as a 4-act play. Participants interacted with actors portraying a customer and an internal colleague to practice soft skills through hands-on challenges. The solution was highly successful, with participants rating the experience 4.5 out of 5. Every Tele2 employee underwent the training, which broke down silos and created a shared understanding of the CX strategy.

Tele2